The Measured Marketer

The Measured Marketer is a Newcastle-based B2B marketing consultancy established in 2016. We work with manufacturing, engineering, energy, renewables and defence-related organisations to support informed decision-making, market growth and commercial performance through research-led marketing strategy and execution.

TMM specialises in helping technically complex businesses clarify their positioning, assess market opportunities, and invest marketing resources with confidence. Our work is grounded in data, commercial insight and practical delivery—supporting organisations that operate in long sales cycles, regulated environments and competitive supply chains.

Services and Capabilities
Our core services include:

• Market Opportunity Assessment and Market Research – identifying viable markets, customer demand, competitive dynamics and diversification opportunities.
• Business Intelligence Analysis – analysing existing customer, sales and digital data to uncover growth opportunities and improve targeting.
• Brand and Marketing Strategy – evidence-based brand positioning and marketing strategies designed for B2B and industrial markets, focused on clarity, recall and measurable outcomes.
• Market Expansion Programs – structured support for businesses entering new sectors such as defence, renewables or adjacent industrial markets.
• Digital and LinkedIn Campaigns – targeted B2B campaigns to support brand visibility, lead generation and account-based marketing.
• AI-Enabled Marketing Solutions – practical, governed use of AI to improve marketing efficiency, content production and insight generation in B2B environments.
• Virtual CMO Services – senior marketing leadership, oversight and reporting without the need for a full-time executive hire.

How We Work
TMM operates as a strategic partner rather than a traditional agency. We provide CMO-level thinking, clear frameworks and measurable outputs, supported by a network of specialist associates where required. Our focus is on reducing risk, improving decision quality and delivering practical outcomes that support long-term business growth.