A strategic and commercially focused marketer with a love for all things digital. Jacqui is the founder and MD of The Measured Marketer, a digital-first marketing consultancy based in Newcastle, NSW, Australia. In her 18 year career, she has successfully lead teams to develop and deliver effective integrated marketing strategy across digital and traditional platforms, including web, social media, media, outdoor, mobile, e-marketing, Search Engine Marketing, content, and managed the development of multiple websites and bespoke IT systems. Jacqui's experience includes international campaign management, event coordination, PR, issues management, crisis communications, internal communications, brand management, negotiation, developing bespoke reporting frameworks, reporting to boards, and public speaking.
It's not all about the marketing though - any opportunity to focus on weaving corporate social responsibility within an organisation's marketing activities and she'll go for it! Jacqui strives to improve not only the (very important) stuff the CEO cares about - like ROI and profit - but also staff morale and the culture of the company.